Sethukumar J – GeoSpot Media | Blog

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Diagram illustrating a self-tuning bidder architecture for first-price RTB auctions using internal win data for price prediction

Programmatic 101

The Self-Tuning Bidder: Building a Predictive Pricing Engine to protect ROI

Diagram illustrating real-time bidding flow where milliseconds determine auction success

Programmatic 101

Sethukumar J AdTech Engineering, GeoSpot Media, Low-Latency Systems, Real-Time Bidding 0 Comments

Milliseconds Matter: How We Optimized Our Bidder for 2ms Latency

In the world of Programmatic Advertising and Real-Time Bidding (RTB), speed isn't just a metric-it’s…